Collins Street Precinct Group
Kreate was appointed as the PR, communications and events agency for the Collins Street Precinct Group and briefed to launch their new brand.
We used a multifaceted approach to introduce the new brand including a launch event, content production, brand and industry engagement and media partnerships.
Kreate produced the highly successful launch event, including negotiating a free venue space with the new flagship WeWork space on Collins Street; retailer engagement (Beechworth Honey, Marea Bright, Debenhams and Gray Reid Gallery); hospitality partnership with Brunetti; styling including florals by Antaeus and lightboxes showcasing Collins Street’s new hero imagery produced by Kreate; and guest list management.
There were 120 guests in attendance featuring CSPG members, potential members, industry body representatives such as State Government, Visit Victoria and Destination Melbourne, travel media and social influencers.
Kreate produced content that was leveraged at the event, on the website and social media accounts and secured an annual partnership with Time Out Melbourne.
Kreate continues to drive the Collins Street story forward through integrated PR, Social Media and Events on an ongoing basis.