Energizer: Father's Day
Kreate was briefed by Energizer to create a fun and engaging campaign to highlight their Vision HD headlight in the lead up to Father's Day 2018 across Australia and New Zealand.
We created a fully integrated solution which brought to life the "Father's Day Club' - a club for dads and their kids to have adventures making use of the hands-free light. Our campaign was lead by a partnership with 'How to Dad' - the YouTube influencer Jordan Watson who created a funny guide to 'How to Play at Night Time' - inspiring adventures for Dads everywhere. Joining How to Dad were a range of social media mum and dad influencers and bloggers across Australia who created innovative posts to spread the word about Energizer Lights and the Father's Day Club.
In addition, we created a national in-store activation at Bunnings and Mitre 10 stores across Australia and New Zealand in the weekends before Father's Day. Our teams popped up photo booths and welcomed families into the club with a special adventures kit Gift With Purchase, tailored to provide inspiration for how to have fun using the Vision HD headlight.