Graze + Grains: Farmer's Daughters x Starward Whisky
In the lead up to launching Farmer's Daughters farm-to-table restaurant at 80 Collins in 2020, we are working with like-minded partners to develop opportunities to tell the story of the restaurant concept and share the stories of Gippsland's producers with Melburnians and the world!
This was a a match made in foodie heaven: Starward, a Melbourne-based distillery crafting Australian whisky from locally-sourced ingredients, and Farmer's Daughters: Alejandro Saravia's latest venture which will bring seasonal produce from Gippsland and regional Victoria to Melbourne in a three-story venue.
We kicked off the partnership with Graze + Grains, a series of pop-up dining experiences, coupled with a regional produce market, samplings and tastings and custom-made whisky cocktails held at Starward's Port Melbourne distillery.
Kreate was responsible for brokering the partnership, creative concepting, overseeing the engagement and support from stakeholders and regional partners as well as securing the PR and media coverage.
We also managed a special VIP dinner to showcase the concept and East Gippsland produce to a select group of food and lifestyle media and launch the partnership.