Farmer's Daughters Opening - PR and Media Relations

The Restaurant at Farmer's Daughters. Photo Credit: Thom Rigney
Rooftop at Farmer's Daughters. Photo Credit: Thom Rigney
Deli at Farmer's Daughters. Photo Credit: Thom Rigney
The Restaurant at Farmer's Daughters. Photo Credit: Thom Rigney
Dirt Road Martini at Farmer's Daughters. Photo Credit: Thom Rigney
Farmer's Daughters External. Photo Credit: Thom Rigney
Rooftop Cocktails at Farmer's Daughters. Photo Credit Dan Castano, City of Melbourne
Rooftop Cocktails at Farmer's Daughters. Photo Credit Dan Castano, City of Melbourne
Rooftop at Farmer's Daughters. Photo Credit: Thom Rigney
The Restaurant at Farmer's Daughters. Photo Credit: Thom Rigney
Rooftop at Farmer's Daughters. Photo Credit Dan Castano, City of Melbourne
The Deli at Farmer's Daughters. Photo Credit: Thom Rigney
Rooftop at Farmer's Daughters. Photo Credit: Thom Rigney

After three years working with Alejandro Saravia and his team on the development of his latest concept Farmer's Daughters through partnerships, pop-ups and activations, Kreate successfully launched the venue to media in January 2021.

Through a strategically targeted media engagement plan, we showcased Farmer's Daughters to Melbourne and Australia's lifestyle, food and travel media with outstanding results. 

To help launch the three-storey venue in Melbourne's prestigious 80 Collins Precinct, we hosted a select group of media and industry partners (under Covid-safe guidelines) and worked closely with key outlets to deliver over 100 individual pieces of coverage and a reach across print, digital and broadcast and social media of over 60 million. 

Key online media coverage:

Good Food: https://bit.ly/3ohhMxL 

Time Out Melbourne: https://bit.ly/3cwF94r

Broadsheet Melbourne: https://bit.ly/36k9f78 

Urban List Melbourne: https://bit.ly/3io8eQr

Concrete Playground: https://bit.ly/2Ks7r4p

Australian Gourmet Traveller: https://bit.ly/2XRUeF5

Taste, Herald Sun: https://bit.ly/38Wg5Br  

Delicious: https://bit.ly/3tq0J0z

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