Farmer's Daughters Opening - PR and Media Relations
After three years working with Alejandro Saravia and his team on the development of his latest concept Farmer's Daughters through partnerships, pop-ups and activations, Kreate successfully launched the venue to media in January 2021.
Through a strategically targeted media engagement plan, we showcased Farmer's Daughters to Melbourne and Australia's lifestyle, food and travel media with outstanding results.
To help launch the three-storey venue in Melbourne's prestigious 80 Collins Precinct, we hosted a select group of media and industry partners (under Covid-safe guidelines) and worked closely with key outlets to deliver over 100 individual pieces of coverage and a reach across print, digital and broadcast and social media of over 60 million.
Key online media coverage:
Good Food: https://bit.ly/3ohhMxL
Time Out Melbourne: https://bit.ly/3cwF94r
Broadsheet Melbourne: https://bit.ly/36k9f78
Urban List Melbourne: https://bit.ly/3io8eQr
Concrete Playground: https://bit.ly/2Ks7r4p
Australian Gourmet Traveller: https://bit.ly/2XRUeF5
Taste, Herald Sun: https://bit.ly/38Wg5Br