Furano Tourism: Pop-Up

Kreate was briefed alongside our agency partners GAO by Japanese region Furano to showcase their beautiful landscapes, culture and stories.

Furano Tourism was looking to raise awareness of the Furano region, located on the island of Hokkaido. They were keen to also gain insight into the Australian market and gauge interest in travelling to Japan - particularly Furano in summer.


To assist, we worked with GAO to create a pop-up experience at Melbourne's prestigious Chadstone Shopping Centre to share the region's stories with shoppers and entice them to visit Furano. In addition, the experience was driven by a competition to win a trip to Japan in return for completing a survey about preferences for travel. 


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