Grey Goose Vodka x Maison la Biche
When Bacardi Martini briefed us to bring to life their Grey Goose collaboration with Maison la Biche through off-premise channels, we were super excited to think outside the box. We were challenged to really up the ante with the in-store experience, beyond just tastings.
So, we created a pop-up inspired by the chic beach parties of the French Riviera - complete with a DJ spinning party tunes and a team sampling a mixed cocktail called Le Grand Fizz - a mixture of Grey Goose Vodka, St Germain Liqueur, Lime Juice and Soda.
Our activations have wrapped in Sydney and are now going live in Dan Murphy's stores in Melbourne until the end of year - go and check them out!
More details to come