H2 Melon: Melon to the Masses!
H2 briefed Kreate to launch their new H2 Melon Water to consumers across Australia so we created a Melon to the Masses roadshow up and down the Eastern Seaboard – kicking off in Sydney!
Kreate devised a mass sampling strategy and looked after the recruitment of teams across the country, producing the kit, collateral and uniform and handled the full logistics.
Our teams are out and about with pop up sampling experiences handing out ice-cold Water Melon water to targeted consumers.
The activity is integrated with ‘Melon Moments’ incorporating an H2 Melon social media campaign under the hashtag #melontoyomouth – supported by a range of ATL activity including OOH and Radio.