Lurpak Butter - Mass sampling

Lurpak Sampling Martin Place
Lurpak Martin Place Sampling
Lurpak Product Central Station
Lurpak Central Station
Lurpak Sampling Central Station

Lurpak Butter launched the 'Game on Cooks ' campaign which reinforces that Lurpak is the best tasting butter for people passionate about food. 


In July and August 2017 BD Network approached Kreate to assist in rolling out a mass sampling and awareness campaign to drive trial and purchase of Lurpak butter - supporting the ATL campaign.

Kreate oversaw the staffing and facilitation of this mass sampling campaign across Sydney, Melbourne and Perth.

20 staff distributed over 146,000 samples over 17 live days.