Lurpak Butter - Mass sampling
Lurpak Butter launched the 'Game on Cooks ' campaign which reinforces that Lurpak is the best tasting butter for people passionate about food.
In July and August 2017 BD Network approached Kreate to assist in rolling out a mass sampling and awareness campaign to drive trial and purchase of Lurpak butter - supporting the ATL campaign.
Kreate oversaw the staffing and facilitation of this mass sampling campaign across Sydney, Melbourne and Perth.
20 staff distributed over 146,000 samples over 17 live days.