MLC Centre: Lucky Little Christmas
Kreate worked with GPT and Dexus to bring to life the 2018 Christmas campaign for the MLC Centre in Sydney CBD.
We created the Lucky Little Christmas campaign which consisted of three key elements; large scale decorations; a live activation and the hero piece, a customised Christmas vending machine
Kreate developed the concept and produced the visually impactful reindeer installations as well as creating the customised vending machine to engage with customers.
Consumers were invited to spin the lucky wheel for a chance to win a prize from the vending machine.
The prizes ranged from gingerbread house kits to $500 flight vouchers, all supplied by retailers within the precinct.