Paco Rabanne: Instore Sampling
In the lead up to the busy Christmas 2015 shopping period Paco Rabanne launched its new female fragrance Olympea and wanted to remind consumers of the signature male scent Invictus. To assist in creating ‘retailtainment’ our agency partner PLAY Communications engaged Kreate to deliver activations in premium Sydney shopping centres as well as guerrilla activity throughout the Sydney CBD.
The campaign encouraged consumers to purchase the fragrances in Myer and was so successful that all stores sold out of the range!
Kreate delivered a team of Event Managers and Brand Ambassadors to roll out the activations, as well as providing logistical support for the campaign.