Payce Group: Pierside Retail Launch

Kreate was briefed by Payce Group to bring to life their latest retail precinct at Wentworth Point in Sydney Olympic Park.

In keeping with its location on the pier and banks of the Parramatta River we concepted a nautical themed event to engage local residents, workers and shoppers to enjoy the new retail and dining precinct.

Kids activities, a photobooth, a free mocktail bar, gelato and fairy floss carts, acoustic music and lots of chill out space attracted hundreds of locals. We also provided all the retail and dining tenants opportunities to sample and activate outside their stores.

Just wanted to send a quick THANK YOU note for all the hard work and input from the entire team put into the Saturday’s event.


I think we can all agree it was a SUCCESS. It was consistently busy for the duration of the whole event and we have received nothing but a positive feedback.


The mall looked great, the atmosphere was amazing, food delicious, drinks refreshing and all our retailers put all their efforts on the day to create a fantastic & memorable experience to all the visitors.

Kasia M. Payce Group

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