Richard Jones, Chief Operating Officer, Kreate, “We are honoured to accept this award in partnership with PAYCE and want to congratulate them on a highly successful event. We worked closely together from conception to execution to produce a fun, creative and engaging experience for the local residents, retailers and shoppers.”
The brief was to create an event that launched the precinct to the local community and establish Pierside as a retail heart for shopping and dining.
In keeping with the location, we concepted a nautical theme that was brought to life across the space. We engaged the tenants to sample and activate outside their stores. The event featured food stalls and trucks, a free mocktail bar, gelato cart and fairy floss cart.
The Pierside launch provided us with the opportunity to utilise our other clients to deliver a fun, innovative and entertaining launch event. Highlights included Rico the Pirate provided by Modern Brands, a custom-made Pierside photo experience, live entertainment by Kiara, chill out zone with deck chairs, sandpit and umbrellas.
Learn more about the award win here.
A full list of Sydney Design Award winners can be found here.