Kreate brings the Cocktail Affair to SummerDanos 2019


Kreate were briefed by international spirits company Remy Cointreau to deliver a pop-up bar activation as part of their partnership with Melbourne’s hottest summer party SummaDanos 2019. We were asked to bring to life two of their hero brands the Botanist Gin and Mount Gay Rum, creating a fun, engaging brand awareness piece in the heart of the event –all housed in the backyard of a prestigious Toorak home.

Our solution was to deliver a vibrant pop-up bar experience including a very cool custom caravan bar showcasing a range of cocktails made by these premium spirits. We looked after the design, print and application of a full caravan wrap as well as associated print collateral such as menus and paper cups, stock logistics and management and staffing for the preparation and serving of delicious cocktails during the event.

The end result was an unforgettable party combining music, food, drinks, good vibes and of course a great cause - the Dylan Alcott foundation.

#Melbourne #Experience #PopUp #SummerDanos #Hospitality #Marketing

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