Roamni: Melbourne Story Gallery
Roamni is a free App which is a platform for sharing stories, tours and insider knowledge about places, people, brands and destinations.
As the retained PR and Marketing agency for this innovative start-up from Melbourne, Kreate was briefed to produce an immersive activation at the Australian Formula One Grand Prix - as part of RMIT's activation.
We created the 'Melbourne Story Gallery' powered by Roamni - a pop-up exhibition space which heroe'd everday objects - each with a unique story to tell. Mounted on gallery plinths as real 'objets d'art' we had an exhibition which included used tennis balls from the Australian Open, a replica of Daniel Ricciardo's famous shoey boot and an authentic Sherrin AFL footy. Accompanying these objects were fascinating stories about the moments, experiences, sports and places which make Melbourne such a vibrant and exciting city - all told by using the Roamni App platform.
Our team concepted, built and produced the gallery design, the story content and even secured a partnership with Mercedes AMG Race Driver Peter Hackett to tell his unique stories about racing at the Australian Grand Prix.