Salt Bar and Bistro PR and Social Media
Kreate were briefed by Australian Venue Co to oversee the delivery of the PR and Social Media for Salt Bar & Bistro’s Winter Woodlands Activation. Salt Bar & Bistro is located in Kinsgcliff on the far North Coast of NSW.
We secured 14 media guests and influencers to enjoy the activation. These outlets delivered a range of audiences across travel, lifestyle and food and beverage.
We secured coverage across radio, print and online, including social media posts (excluding Instagram Stories) with a total reach of over 450,106.
In addition, we managed the venue's social media accounts, driving new and exciting content, resulting in organic growth in Instagram followers and doubling the previous average engagement rate.
Overall the Winter Woodlands Activation was a great success, resulting in increased brand awareness for Salt Bar and Bistro and social media growth.
Working with Kreate on Salt Bar & Bistro was seamless, stress-free & enjoyable.
The brief wasn’t an easy one due to its multi-faceted approach, the venue’s regional location and its seasonal trading periods. Kreate understood the brief first go and quickly and efficiently planned the venues PR, social media and local area marketing initiatives.
Centred around a winter activation, Kreate brought in a high volume of media across all mediums including highly coveted radio & print. As a direct impact of this, buzz and excitement was brought to the area overall resulting in a substantial revenue increase for a traditionally quiet trading period.
In addition to this Kreate brought a refreshed and unified direction to our social media channels increasing our social reach.
I look forward to working with Kreate again soon.