Kreate & PAYCE awarded Gold at Sydney Design Awards

Kreate and PAYCE have taken out the Gold Award for “Marketing – Event Experience” at this year’s Sydney Design Awards for the Pierside Opening Event.

Richard Jones, Chief Operating Officer, Kreate, “We are honoured to accept this award in partnership with PAYCE and want to congratulate them on a highly successful event. We worked closely together from conception to execution to produce a fun, creative and engaging experience for the local residents, retailers and shoppers.”

The brief was to create an event that launched the precinct to the local community and establish Pierside as a retail heart for shopping and dining.

In keeping with the location, we concepted a nautical theme that was brought to life across the space. We engaged the tenants to sample and activate outside their stores. The event featured food stalls and trucks, a free mocktail bar, gelato cart and fairy floss cart.

The Pierside launch provided us with the opportunity to utilise our other clients to deliver a fun, innovative and entertaining launch event. Highlights included Rico the Pirate provided by Modern Brands, a custom-made Pierside photo experience, live entertainment by Kiara, chill out zone with deck chairs, sandpit and umbrellas.

Discover the Pierside Retail launch case study here and watch the launch event here.

Learn more about the award win here.

A full list of Sydney Design Award winners can be found here.

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