Farmer's Daughters Appoints Kreate Australia to Lead PR & Communications

Independent communications and brand experience agency Kreate Australia is proud to announce the appointment of an exciting new project to their growing portfolio of PR and destination marketing clients.

Well established Melbourne chef Alejandro Saravia will launch his farm-to-table concept Farmer’s Daughters in 2020, and Kreate has been appointed to look after their PR, Communications, Social Media and strategic partnerships in the lead up to the launch and beyond.

Developed by Alejandro Saravia, the creator and Executive Chef at Pastuso, Melbourne; Farmer’s Daughters will create a world-class ‘farm-to-table’ enterprise, aimed at challenging global leaders in the hospitality industry. Farmer’s Daughters is set to deliver an exciting new dining and food experience in Melbourne – which showcases the abundant food offering of Victoria’s Gippsland region.

Alejandro recently showcased his Farmer’s Daughters concept at the Good Food Awards in Melbourne and will bring the concept further to life as part of the exclusive AO Chef Series dining experience in January 2019 at the Australian Open.

Alejandro Saravia, owner and executive chef, Farmer’s Daughters, said “We are thrilled to partner with Kreate to bring the Farmer’s Daughters story to life. We were impressed by their extensive experience in both tourism, retail and hospitality communications and in telling compelling stories about destinations; along with their strong tourism and government industry networks.”

“We are so excited to be working with Alejandro and his team at Farmer’s Daughters to bring this ground breaking project to both the media and consumers. We share an equal passion for showcasing regional produce and the incredible destination that is Gippsland and look forward to working closely with a range of private and public partners to tell this exciting story,” stated Dylan Reed, CEO, Kreate Australia.

This recent win, has seen Kreate’s team expand with the addition of Naomi Mathew to the role of PR Account Manager. Naomi joins Kreate from the Public Relations Agency and aside the Farmer’s Daughters project also oversees campaigns for Collins Street Precinct Group, Ted’s World of Imaging and West Hotel.

With a focus on renowned service and award-winning strategies, Kreate Australia continues to grow as an agency.

For media inquiries please contact Naomi Mathew at Kreate on 0404 604 404 or

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