Ted's World of Imaging: Launch PR

TWI Launch - Cupcakes
Ray Martin
TWI Launch - Goody Bags
TWI Launch - Ray Martin
TWI Launch - Presentation
TWI Launch - Event
TWI Launch - Store
TWI Launch - Store
TWI Launch - Live Stream

Kreate worked with iconic Australian camera retailer Ted’s Cameras for 12 months to support their launch of a game changing new concept store, Ted’s World of Imaging. 


Working closely with their team we developed the PR and Communications strategy for the store launch and handled the media liaison, partnership opportunities and negotiations with brand ambassadors for the new sub-brand.

The launch event featured interactive activations from the world’s leading camera brands including Canon, Nikon, Fujifilm, Sony, Panasonic and Olympus. The event was hosted by much-loved Australian journalist Ray Martin who is currently hosting his most recent photography exhibition in the TWI Gallery.

We hosted over 50 key Australian media including Editors and Journalists across Photography, Tech and Consumer Media with a collective reach of over 6 million. This included key Photography influencers based out of Sydney.