Vegie Delights: Join Our Vegie-Table
To celebrate World Vegan Month in November 2019, Kreate were briefed by Australian plant-based food brand Vegie Delights to create a PR and Experiential campaign which would get Australians talking about plant-based alternatives which worked in easily with everyone’s lifestyle.
We created the Join our Vegie-table campaign which was all about Aussies getting together, having BBQ's and sharing food - no matter what their dietary preferences are!
The campaign include a Summer Entertaining Guide curated by Australian Olympic Gold Medalist, Entrepreneur and 98% vegan Stephanie Rice, as well as pop-up BBQs in Sydney and Melbourne.
Steph Rice hosted the BBQ in Melbourne which secured a live-cross with the Today show as well as feature across a range of publications and multiple content pieces through social media platforms.