Visit Victoria x Come From Away
Melbourne is a city that thrives on collaboration and human connections and the smash-hit broadway musical Come From Away tells the stories of human connections which develop even during traumatic events.
What a treat it was for us to bring this to life for Visit Melbourne and Come From Away Australia with our unique campaign and social experiment which tested the question - have we lost the art of human connection? Be prepared to feel all the emotions!
Visit Victoria briefed us to bring these ideas to life with a clever and innovative campaign which would drive awareness of the show on in Melbourne, but also generate intrigue and ticket sales. We developed the creative concept and produced the campaign in Australia and NZ and managed the PR rollout