West Hotel: Meet the Creatives
As part of the West Hotel winter campaign in 2018, we launched a ‘Meet the Creatives’ series where West Hotel will hold a range of activations and events collaborating with creative and luminaries from different design-oriented genres. This was to enforce the design credentials of the hotel.
Each created their own bespoke, limited edition fashion item, incorporating the striking White Waratah motif seen throughout West Hotel. The fashionably pieces were a bonus edition available to West Hotel guests as part of its Weekend Getaway accommodation package, with the first 100 bookings receiving one of these gifts.
We hosted an elegant sit-down luncheon with over 40 guests, this included a mix of fashion and travel media, social influencers and style identities.
Because of the campaign, West Hotel saw an increase in bookings over the Winter Period due to these limited-edition gifts.