West Hotel: Go West with Aaron Favaloro
As part of our ongoing work with West Hotel Sydney, a Curio Collection by Hilton, Kreate launched the third creative initiative as part of the Meet the Creatives series. During July and August 2019, West Hotel is hosting its winter ‘artist in residence’ program – a fun, stylish collaboration with celebrated fashion illustrator, Aaron Favaloro.
Kreate developed the concept with West Hotel's marketing and PR team and rolled out the artist engagement, media relations and PR activity.
As part of the collaboration with West Hotel, Aaron has created exclusive artworks, which will be on display throughout July and August at the hotel. Guests will also have the opportunity to sit for the artist when Aaron Favaloro offers guests a personalised portraiture artwork, created on the spot, as a complimentary collector piece they can treasure and take home as part of their West Hotel experience.
The campaign extended into the hotel's Solander Dining and Bar with two limited edition cocktails 'The Clutch' and 'The Messenger'.