West Hotel: Botanical Pop Up
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West Hotel is the first Curio Collection by Hilton hotel to open in Australia.
Kreate was briefed to introduce this boutique, native-botanical inspired hotel to the Sydney market with a PR stunt and interactive activation.
We created a beautiful pop-up experience in the heart of Barangaroo which brought together a bespoke botanical installation created by Loose Leaf Studio, a pop-up version of the hotel's Solander Bar serving mocktails made from locally sourced ingredients and hand massages provided by natural Australian-made body care brand Biology.
Kreate also kicked off the PR and sustained media relations for West Hotel at the time.