West Hotel: Botanical Pop Up

West Hotel is the first Curio Collection by Hilton hotel to open in Australia.

 

Kreate was briefed to introduce this boutique, native-botanical inspired hotel to the Sydney market with a PR stunt and interactive activation.

 

We created a beautiful pop-up experience in the heart of Barangaroo which brought together a bespoke botanical installation created by Loose Leaf Studio, a pop-up version of the hotel's Solander Bar serving mocktails made from locally sourced ingredients and hand massages provided by natural Australian-made body care brand Biology.

 

Kreate also kicked off the PR and sustained media relations for West Hotel at the time.

 

 © 2018 by Kreate Australia Pty Ltd