Woolworths: Christmas Carols

In December 2015, Woolworths sponsored three of Australia’s favourite Christmas events. Kreate were briefed by agency partner Play Communications to help them bring to life Woolworths’ title sponsorship of Carol’s by Candlelight in Adelaide and Melbourne and Carol’s in the Domain in Sydney.We were responsible for sourcing, recruiting and training large teams in each city to bring the events to life, this included on site Event Managers, Team Leaders, Brand Ambassadors, Food Samplers, Kids’ activity teams and event support staff.

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