World Vision: Re-Imagine Retail
During Christmas 2016 World Vision wanted to activate at Macquarie Shopping Centre in a new way.
They wanted to immerse people in what World Vision do as a charity and how they help people in need.
From a couple of rough design drawings Kreate concepted an experiential space where shoppers could be transported to another world via VR headsets as well as engage in varied content highlighting the core pillars of World Visions organisation.
The activation was seen by thousands of shoppers during the holiday period and was a refreshing way to highlight the need for peoples support.