Kreate were engaged to deliver a national roadshow celebrating everyone’s favourite treat - the Baker’s Delight hot cross bun!

The annual Optus Kickstart Roadshow is a keystone event in the telecoms industry. OPPO engaged Kreate to develop a clever and interactive way to reignite its stand at the 2019 exhibition.

With partners Visit Victora and Come From Away Australia, Kreate devised a never-seen-before campaign to tug at the heartstrings, driving ticket sales and city visits for the show's Comedy Theatre run.