Bing Lee engaged Kreate to create a festive retail experience that brought coffee to life during the busiest shopping season of the year. The brief was clear: showcase Bing Lee’s coffee machines, drive shopper engagement, and deliver a memorable experience during the Christmas and Black Friday period.

Kreate were briefed to manage the Marketing and Communications for the exciting launch of MP District. A brand-new precinct, MP District transforms Sydney’s most iconic civic centre – Martin Place, into a vibrant cultural corridor. 

We delivered a high-impact activation for Klorane at Westfield Bondi Junction. The activation showcased two product variants (Nettle & Oat) and featured a beautifully designed set-up with mirrors, inviting customers to test and experience the products firsthand. The sleek, premium display encouraged trial and education, driving deeper engagement with the brand.

Kreate were briefed by Hilton to develop a F&B campaign to roll out across Australasia, the end-to-end creative objective was to drive visitation and revenue into hotel F&B outlets. 

Kreate were delighted to partner with West Hotel to launch Spring Into Style, an exciting campaign unveiling two limited-time experiences celebrating fashion, food and culture.

Kreate were thrilled to work with PHMG on the launch of their newest hospitality venue, The Montague and Harriet’s in Marrickville. 

Kreate brought Remedy Drinks’ ‘Sodaly Addicted’ campaign to life with a fun, integrated campaign which engaged audiences in real life through creative sampling and online through a strategic content activation. Sodalys are naturally flavoured, sugar-free and low calorie soft drinks to enjoy!

Every year, Fashion takes hold of Melbourne for Melbourne Fashion Festival (MFF)- or ‘Fashion Christmas!’ as Melissa Singer from The Age labels it! And for MFF in 2024, Dash Water returned as a major partner and invited Kreate to bring their sponsorship to life again.

When the iconic Hilton Sydney relaunched their Glass Brasserie in 2025, they called on Kreate to deliver a creative media outreach campaign and launch event.

Kreate transformed the Verandah Precinct in Sydney's CBD into a Hendrick’s Spritz experience which ran for two months in the lead up to the Melbourne Cup. The takeover featured, bespoke bar signage, a tailored Hendrick’s Spritz menu, vibrant floral backdrops, and striking window decals. At its heart stood the iconic Hendrick’s bathtub bar, serving exclusive Spritz cocktails and capturing the brand’s signature charm.

We brought the Light-weight Armour for Sun Safe Skin campaign to life with a high-impact beach activation at Coogee Beach. Designed to deliver an unforgettable brand experience, our team led the end-to-end execution—from creative concept development to on-ground logistics and management.

Kreate worked with Crown Melbourne and Mischa Tropp to launch his brand new 160 seat Bengali-inspired Indian restaurant and bar to media and customers.

With United Airlines and Melbourne Airport keen to highlight the direct routes between Melbourne and Los Angeles, Kreate was engaged to develop an activation as part of the airline’s partnership with Fed Square’s Christmas activities.

We transformed The Star Sydney’s Harvest Buffet into Tokyo Tastemakers, creating an immersive experience which transported diners and guests to the beauty of Japanese culture!

As part of Kreate’s ongoing work with the Renascence Group, we were briefed to announce that Executive Chef Alejandro Saravia would open not one, but two new venues in Melbourne CBD!

Throughout June and July 2024, Kreate was thrilled to deliver PR support for THE LUME Melbourne’s ‘Da Vinci Remixed,’ a series of Thursday night live music events held on July 4th and 11th celebrating their best-selling exhibition, Leonardo Da Vinci – 500 Years of Genius.

THIS August, the Kreate team had the pleasure of launching THIS! Is Kingston, a new destination campaign for the City of Kingston. Whilst our Communications team is delivering PR and Content, our Experiential team delivered an incredible launch event.

When globally renowned Chinese tea brand HEYTEA launched its first ever store in Sydney, Kreate delivered a strategic PR and Communications plan to attract attention!

Kreate produced and executed this Tech Deck activation at the iconic Bondi Beach on behalf of Spin Master and their media agency Nunn Media.

When the long-awaited opening of Executive Chef Alejandro Saravia’s Morena Sydney arrived in April 2024, Kreate was deeply involved to make a huge noise! With a strategy encompassing media outreach, multiple events and industry engagement, Kreate delivered!