sodaly drinks - sampling & content activations
Kreate brought Remedy Drinks’ ‘Sodaly Addicted’ campaign to life with a fun, integrated campaign which engaged audiences in real life through creative sampling and online through a strategic content activation.
Kicking off with a major sampling campaign at various locations around Sydney and Melbourne! From parks to beaches, our team were there with a cold can of Remedy ready to get in the hands of consumers.
To help amplify the sampling, the Kreate team developed a content concept designed to spark conversation with passersby at Manly Wharf. In a playful vox-pop style, the team asked passersby what they’re “addicted to”- whether it was coffee, Netflix, or taking pictures of their dog - before introducing them to their new guilt-free obsession: Sodaly.
Each participant received a chilled can of Sodaly on the spot, and their candid, quirky responses were captured to support the brand’s broader content strategy. While the Sodaly team led post-production and distribution, the content was designed with shareability and brand alignment in mind. The activation not only delivered hundreds of product samples and a suite of authentic, entertaining videos, but also reinforced Sodaly’s core message in a highly relatable and shareable way!
Services Delivered:
Creative Strategy
Sampling Execution
Content Production
Logistics
Staffing
Site Selection & Permits
Production
@remedydrinks what are you Sodaly Addicted to?
♬ original sound - remedydrinks
@remedydrinks we love getting rejected 🙃
♬ original sound - remedydrinks
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