WHAT WE’VE BEEN UP TO lately
BING LEE - ‘Home Cafe’
Bing Lee engaged Kreate to create a festive retail experience that brought coffee to life during the busiest shopping season of the year. The brief was clear: showcase Bing Lee’s coffee machines, drive shopper engagement, and deliver a memorable experience during the Christmas and Black Friday period.
KLORANE - BRAND ACTIVATION AT BONDI JUNCTION
We delivered a high-impact activation for Klorane at Westfield Bondi Junction. The activation showcased two product variants (Nettle & Oat) and featured a beautifully designed set-up with mirrors, inviting customers to test and experience the products firsthand. The sleek, premium display encouraged trial and education, driving deeper engagement with the brand.
HENDRICK’S GIN - HYATT REGENCY ACTIVATION
For Mother’s Day, Kreate delivered a Hendrick’s Gin takeover across two bars at Hyatt Regency Sydney, creating a considered, brand-led experience within a premium hotel setting.
sodaly drinks - sampling & content activations
Kreate brought Remedy Drinks’ ‘Sodaly Addicted’ campaign to life with a fun, integrated campaign which engaged audiences in real life through creative sampling and online through a strategic content activation. Sodalys are naturally flavoured, sugar-free and low calorie soft drinks to enjoy!
Dash Water x Melbourne Fashion Festival
Every year, Fashion takes hold of Melbourne for Melbourne Fashion Festival (MFF)- or ‘Fashion Christmas!’ as Melissa Singer from The Age labels it! And for MFF in 2024, Dash Water returned as a major partner and invited Kreate to bring their sponsorship to life again.
YARRA VALLEY WATER - INTEGRATED CAMPAIGN
Kreate were briefed by Yarra Valley water to deliver an integrated Experiential and Social Content campaign to educate and encourage customers about drinking Yarra Valley Water tap water!
software - skin care sampling activation at coogee beach
We brought the Light-weight Armour for Sun Safe Skin campaign to life with a high-impact beach activation at Coogee Beach. Designed to deliver an unforgettable brand experience, our team led the end-to-end execution—from creative concept development to on-ground logistics and management.
HENDRICK’S GIN - VERANDAH BAR ACTIVATION
Kreate transformed the Verandah Precinct in Sydney's CBD into a Hendrick’s Spritz experience which ran for two months in the lead up to the Melbourne Cup. The takeover featured, bespoke bar signage, a tailored Hendrick’s Spritz menu, vibrant floral backdrops, and striking window decals. At its heart stood the iconic Hendrick’s bathtub bar, serving exclusive Spritz cocktails and capturing the brand’s signature charm.
UNITED AIRLINES & MELBOURNE AIRPORT X FED SQUARE
With United Airlines and Melbourne Airport keen to highlight the direct routes between Melbourne and Los Angeles, Kreate was engaged to develop an activation as part of the airline’s partnership with Fed Square’s Christmas activities.
the star sydney - tokyo tastemakers
We transformed The Star Sydney’s Harvest Buffet into Tokyo Tastemakers, creating an immersive experience which transported diners and guests to the beauty of Japanese culture!
Bonne Maman x Calle Bakery colab
What goes better than Easter and chocolate? Easter and Choc-Hazelnut goodness from Bonne Maman infused into delicious pastries! Kreate brought iconic Melbourne bakery Callé together with Bonne Maman to bring this to life!
Glenfiddich - Black bar and Grill activation
Kreate were engaged to create a premium venue takeover to pair Glenfiddich Whisky with Sydney’s Black Bar and Grill.
Dash Water - Content Activation
When DASH Water wanted to launch their new Lime flavour in Sydney, they came to Kreate to come up with a creative and engaging way to both get people tasting the delicious DASH Lime but also stir up some viral social content.
Peroni Capri - Watson’s bay hotel activation
When Carlton & United Breweries wanted to invite Australians to escape to the Italian coast with the launch of their Peroni Nastro Azzurro Stile Capri, they paired up with Laundy Hotels to engage Kreate to bring this invitation to life at Sydney’s iconic Watson’s Bay Boutique Hotel.
Hendrick’s gin - ‘Flora Adora’ Venue Takeovers
In 2023, one of the world’s most iconic gin brands - Hendrick’s Gin, brought a Flora Adora gin out of their ‘Cabinet of Curiosities’. To celebrate, Kreate were engaged to create enchanting venue takeovers which enticed guests to try this exquisite new addition.
Bonne Maman - Hazelnut Chocolate Spread Launch activation
Legendary French condiment brand Bonne Maman is well known for its irresistible jams, but in 2023 launched their all-new hazelnut chocolate spread into Australia. Kreate was briefed to create a launch campaign to celebrate this delicieux news!
Barkly Square - 40th Birthday event
Barkly Square, the Brunswick retail icon, affectionately known to locals as ‘Sparkly Bear’, celebrated its 40th Birthday in 2022 and to celebrate this significant milestone we curated an event program to engage the local community and retailers.
De Kuyper - Christmas Cocktail Bar activation
In the lead up to Christmas 2023, Kreate delivered a Christmas Cocktail Bar in Dan Murphy’s stores across Australia to celebrate De Kuyper Schnapps!
DASH WATER x Melbourne Fashion Festival
With Melbourne Fashion Festival bringing back its Fashion Forecourt in 2023 and a brand new partnership with DASH Water, Kreate were briefed to bring their delicious wonky-fruit-and-vegetable-infused sparkling water to life on site!
VEGIE DELIGHTS - brand activations, PR & partnerships
Together with Australian plant-based food company Vegie Delights and with the help of Olympian and '98% Vegan', Stephanie Rice, Kreate got more Australians talking about plant-based food options!