WHAT WE’VE BEEN UP TO lately
UNITED AIRLINES & MELBOURNE AIRPORT X FED SQUARE
With United Airlines and Melbourne Airport keen to highlight the direct routes between Melbourne and Los Angeles, Kreate was engaged to develop an activation as part of the airline’s partnership with Fed Square’s Christmas activities.
the star sydney - tokyo tastemakers
We transformed The Star Sydney’s Harvest Buffet into Tokyo Tastemakers, creating an immersive experience which transported diners and guests to the beauty of Japanese culture!
Dash Water x Melbourne Fashion Festival
Every year, Fashion takes hold of Melbourne for Melbourne Fashion Festival (MFF)- or ‘Fashion Christmas!’ as Melissa Singer from The Age labels it! And for MFF in 2024, Dash Water returned as a major partner and invited Kreate to bring their sponsorship to life again.
Bonne Maman x Calle Bakery colab
What goes better than Easter and chocolate? Easter and Choc-Hazelnut goodness from Bonne Maman infused into delicious pastries! Kreate brought iconic Melbourne bakery Callé together with Bonne Maman to bring this to life!
Glenfiddich x Black bar and Grill
Kreate were engaged to create a premium venue takeover to pair Glenfiddich Whisky with Sydney’s Black Bar and Grill.
Dash Water Lime Carpet - Content Activation
When DASH Water wanted to launch their new Lime flavour in Sydney, they came to Kreate to come up with a creative and engaging way to both get people tasting the delicious DASH Lime but also stir up some viral social content.
Peroni Capri x Watson’s bay Boutique Hotel
When Carlton & United Breweries wanted to invite Australians to escape to the Italian coast with the launch of their Peroni Nastro Azzurro Stile Capri, they paired up with Laundy Hotels to engage Kreate to bring this invitation to life at Sydney’s iconic Watson’s Bay Boutique Hotel.
Hendrick’s gin ‘Flora Adora’ Venue Takeovers
In 2023, one of the world’s most iconic gin brands - Hendrick’s Gin, brought a Flora Adora gin out of their ‘Cabinet of Curiosities’. To celebrate, Kreate were engaged to create enchanting venue takeovers which enticed guests to try this exquisite new addition.
Bonne Maman Hazelnut Chocolate Spread Launch
Legendary French condiment brand Bonne Maman is well known for its irresistible jams, but in 2023 launched their all-new hazelnut chocolate spread into Australia. Kreate was briefed to create a launch campaign to celebrate this delicieux news!
Celebrating Barkly Square’s 40th Birthday!
Barkly Square, the Brunswick retail icon, affectionately known to locals as ‘Sparkly Bear’, celebrated its 40th Birthday in 2022 and to celebrate this significant milestone we curated an event program to engage the local community and retailers.
De Kuyper Christmas Cocktail Bar
In the lead up to Christmas 2023, Kreate delivered a Christmas Cocktail Bar in Dan Murphy’s stores across Australia to celebrate De Kuyper Schnapps!
DASH WATER x Melbourne Fashion Festival
With Melbourne Fashion Festival bringing back its Fashion Forecourt in 2023 and a brand new partnership with DASH Water, Kreate were briefed to bring their delicious wonky-fruit-and-vegetable-infused sparkling water to life on site!
VEGIE DELIGHTS
Together with Australian plant-based food company Vegie Delights and with the help of Olympian and '98% Vegan', Stephanie Rice, Kreate got more Australians talking about plant-based food options!
Oxford Landing at Sunset Cinema
Bringing a touch of South Australia’s Riverland to the iconic Sunset Cinemas in Sydney and Melbourne - we created these beautiful branded chill out zones for Oxford Landing Wines and Hill-Smith Family Estates.
Four Pillars - Yuzu Gin
With the launch of Four Pillars' new Fresh Yuzu (Japanese inspired) gin, Kreate was briefed to come up with a creative design response for new venue takeovers at QT hotels in Newcastle and the Gold Coast.
celebrating self love - parramatta square
How can you love another person if you do not love yourself? Covid was tough, but there were also valuable learnings we took from it. It forced us to take a step back, understand and appreciate what it means to live and not just survive. It brought firmly into the spotlight the importance of self love, connection and community.
ENERGIZER VISION HD HEADLIGHT: FATHER’S DAY
Kreate was briefed by Energizer to create a fun and engaging campaign to highlight their Vision HD headlight in the lead up to Father's Day across Australia and New Zealand.
Strangelove Soda - In-store Sampling
Kreate worked with Australian brand Strangelove Soda to roll out an in-store sampling campaign across Woolworths stores in Melbourne, Sydney & Queensland.
Hendrick’s gin Celebrates World gin day at the Osbourne
To celebrate World Gin Day, Hendrick's briefed Kreate to ideate and produce a series of events for the Kickon Group for a two-month-long activation to build brand awareness and drive on-premise sales.
Collins Street Precinct Group
Collins Street is Australia’s premier destination and sits at the heart of retail, hospitality and business past and present, in Australia. Situated in the world’s most liveable city, the people behind the brands and businesses that reside on Collins Street add undeniable soul to the City of Melbourne and all it has to offer.