FUNDAY - SYDNEY ROYAL Easter show - brand activation
Written By Kreate Australia
We brought FUNDAY Natural Sweets to life with a vibrant 12-day brand activation that blended product sampling, on-site sales, exclusive merchandise, and a limited-time competition to drive engagement.
From concept through to execution, we managed every element of the project - including staffing, logistics, and full bump-in/out.
Strategically located near the high-traffic Woolworths dome, our stand captured the attention of a broad, family-oriented audience, perfectly aligning with the brand’s fun, better-for-you positioning.
The activation not only boosted awareness but also created an immersive experience that encouraged trial, purchase, and brand love.
Services Delivered:
Production
Installation
Logistics
Site Management Staffing
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