AKT LONDON - CONTENT SAMPLING
To support the launch of AKT’s high-performance, natural deodorant in Australia, they came to Kreate to create an activation that would not only get the product into people’s hands but also generate engaging, shareable social content.
We designed a lively sampling activation during the Australian Open in Melbourne, putting AKT front and centre in a high-energy, real-world environment. Two performers moved through the precinct, handing out mini 5ml Deodorant Balms and postcards, sparking friendly, natural conversations with a sprinkle of tennis-inspired banter. Every interaction was light, fun, and authentic, perfectly matching the buzzing AO atmosphere.
Meanwhile, our camera crew captured it all – candid audience reactions, talent in action, and short-form video ideal for social. This dual approach gave fans the chance to try AKT for themselves while creating a library of content that could be leveraged across the brand’s channels, amplifying awareness and engagement.
The activation successfully showcased AKT in action – high-performance, natural, and ready for life on the move – while delivering a memorable experience that fans would remember both in person and online.
Services Delivered:
Creative Strategy
Content
Photography
Production
Staffing
Sampling
Videography
Logistics
Content Development
