SKIN CONTROL - GUERRILLA SAMPLING
Written By Kreate Australia
Kreate have been working with Skin Control to execute high-impact mass sampling campaigns designed to reach Gen Z music lovers at scale.
By strategically popping up at major concerts, gigs, and youth-driven cultural moments, we were able to intercept audiences during peak footfall periods and distribute product at volume.
Our approach centred on meeting consumers where they already were - energised, social, and highly receptive.
Each pop-up was designed for speed, visibility, and seamless flow, enabling us to place the product directly into the hands of Skin Control’s target audience without slowing down the event experience.
Services Delivered:
Creative Concept
Planning
Logistics and Production
Brand Ambassadors
Sampling
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