ROYAL CARIBBEAN - THE WIGGLES - BRAND ACTIVATION
Royal Caribbean engaged Kreate to bring their 2025/2026 family holiday cruise offering to life through an exciting partnership with The Wiggles.
Royal Caribbean wanted to connect with families in an authentic, high-energy environment that aligned with The Wiggles’ audience. The goal was to drive awareness of their exclusive 2025/2026 holiday cruises, generate quality leads and deliver memorable brand interactions that inspired families to plan their next holiday.
Kreate developed a family-first experiential activation that amplified Royal Caribbean’s brand presence at The Wiggles’ live shows in Sydney, Melbourne and Brisbane. The experience was playful, memorable and deeply engaging, creating joyful moments for kids and parents alike while driving meaningful brand connection.
Families were invited to take keepsake photos with Wiggles cut-out figures in a vibrant, branded photo moment, providing shareable social content and strengthening brand association. Trained brand ambassadors engaged attendees before and after shows, sharing cruise details and encouraging participation in the cruise competition.
Kreate delivered the creative concept, on-site production, brand ambassador staffing and photo moment design.
The activation successfully created a memorable and shareable experience for families, generating strong engagement at live events in Sydney and Melbourne, elevating social buzz, and inspiring families about the possibility of a holiday at sea.
Services Delivered:
Activation Strategy
Creative Concept
Activation
Graphic Design
Project Management
Logistics and Production
Staffing
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