HILTON AUSTRALASIA - BURGER MONTH - CREATIVE CAMPAIGN
Kreate were briefed by Hilton to develop a F&B campaign to roll out across Australasia, the end-to-end creative objective was to drive visitation and revenue into hotel F&B outlets.
The outcome was Eat Drink Hilton: Burger Month. A creative campaign that puts the spotlight on a select group of talented chefs across the Hilton Australasia portfolio. Created in partnership with Coca-Cola, the campaign celebrates the unbeatable experience of a delicious burger paired with an ice-cold glass of Coke.
To bring Burger Month to life across venues, Kreate developed a full playbook for execution at a venue level. This included a special Eat Drink Hilton: Burger Month sub-brand, a suite of ready-to-use creative assets, including high-quality photography, creative storytelling, recipe cards and marketing and operational roll-out plans.
The initiative supports Hilton’s objectives to celebrate incredible talent, increase awareness of the Australasia portfolio and strengthen relationships with valued guests and partners.
Services Delivered:
Creative Strategy
Campaign Strategy Photoshoot management
Design
Creative Direction
Brand Development
Playbook Creation
Copywriting
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