HILTON AUSTRALASIA - SIP SOCIETY - CREATIVE CAMPAIGNs
Hilton Australasia’s Food & Beverage teams needed a smarter, simpler way to market their bars and beverage experiences, without adding pressure to already busy teams. With venues operating independently across the region, the challenge was to maintain consistent brand storytelling while still giving each hotel the freedom to adapt.
To help combat this challenge, Kreate partnered with Hilton Australasia to bring Sip Society to life. A flexible creative platform designed to celebrate the artistry, creativity and flair of Hilton bartenders across the region.
Built as an ongoing campaign rather than a one-off, Sip Society provided a strong creative foundation that hotels could easily adapt at a local level. After a successful first rollout, the platform was expanded with a second instalment of Sip Society, later in the year.
As part of our work, Kreate developed a comprehensive campaign toolkit across both Sip Society campaigns. This included a detailed playbook, ready-to-use assets and a cohesive design system, allowing each hotel to use the core branding across their own channels.
The playbook outlined clear, achievable ways to bring Sip Society to life locally - from cocktail masterclasses and limited-edition menus to influencer partnerships and in-venue moments.
The result was a cohesive campaign that elevated Hilton’s F&B storytelling across Australasia.
Services Delivered:
Creative Strategy
Campaign Strategy
Design
Creative Direction
Brand Development
Playbook Creation
Copywriting
Activation Strategy
Social Media Strategy
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