KLORANE - BRAND ACTIVATION AT BONDI JUNCTION
Kreate were briefed by Pierre Fabre Group to deliver a high-impact retail activation for Klorane at Westfield Bondi Junction, focused on driving large-scale product trial and engaging their key target audience.
Taking place within one of Sydney’s busiest retail centres, the activation showcased Klorane’s Nettle and Oat ranges through a clean, premium space designed for hands-on testing and conversation.
The custom fit-out featured testing stations and accessible product displays, allowing customers to try the products on the spot while brand ambassadors provided guidance on ingredients, hair concerns and product benefits. The set-up was designed to feel considered and functional, encouraging genuine interaction rather than quick pass-through sampling.
Across four days, more than 30,000 units were distributed directly to consumers, delivering strong trial, high visibility and meaningful engagement with a key target audience in a competitive retail environment.
Services Delivered:
Creative Concept
Planning
Logistics and Production
Brand Ambassadors
Activation Design
Sampling
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