software - skin care sampling activation at coogee beach
As part of the launch of Software Skin Care’s ‘Light-weight Armour for Sun Safe Skin’ campaign, Kreate concepted and delivered an engaging brand experience in one of Sydney’s busiest and highly sun-exposed locations - Coogee Beach.
We played a key role in bringing the brand to life through a high-impact sampling activation at Coogee Beach back in Feb.
Our team developed the creative concept, overseeing the planning and logistics, and managing the on-ground execution. The creative visually represented “light-weight armour” with staff dressed up as SPF guards, drawing attention from beachgoers.
This included everything from designing the activation footprint to sourcing and briefing brand ambassadors, ensuring a seamless and engaging consumer experience.
The brand activation successfully introduced the product to beachgoers in a relevant setting, driving awareness and trial in a high-traffic, sun-exposed environment.
Services Delivered:
Creative Concept
Planning
Logistics and Production
Brand Ambassadors
Activation Design
Sampling
