dash water x melbourne fashion festival

Every year, Fashion takes hold of Melbourne for Melbourne Fashion Festival (MFF)- or ‘Fashion Christmas!’ as Melissa Singer from The Age labels it! And for MFF in 2024, Dash Water returned as a major partner and invited Kreate to bring their sponsorship to life again.

We were delighted to up the game this year with a revised on-sit activation incorporating a focal point for a social media moment and integrated sampling, to have Melbourne’s most fashionable sipping on delicious DASH Water.

Our team created an epic DASH Can wall back drop which was infused with beautiful, bubbly and sparkly decor and a DASHBot Glam Cam which helped to amplify attendees experience with DASH.

Our custom built DASH cart and roaming DASH Ambassadors took DASH water to the runway and around the Fashion Forecourt, providing sample can giveaways to thirsty guests.

Services Delivered:

Activation Concept
Activation Build
Production Management
Event Management
Brand Ambassadors