TULLAMORE D.E.W. X ST. PATRICK’S DAY VENUE TAKEOVERS
The Context:
Tullamore D.E.W. - one of Ireland's most beloved whiskeys - needed to own St. Patrick's Day in a meaningful, memorable way.
The opportunity: create immersive, on-brand venue experiences across multiple states that went beyond generic green decorations and bar promotions. The brief called for cohesion across venues, creativity in execution, and a genuine sense of occasion that would resonate with both loyalists and new audiences alike.
The Objectives:
Activate multiple venues simultaneously across VIC and NSW
Deliver cohesive, on-brand environments from creative through to production
Create spaces designed to celebrate the moment
Leave a lasting impression with venue partners and their patrons
Our Approach:
Kreate brought Tullamore D.E.W. to life across three iconic venue takeovers - The Fifth Province in Victoria, Orient Hotel and The Duke of Clarence in NSW - creating spaces designed to celebrate the moment.
From creative through to production, our team handled every touchpoint to ensure each venue felt distinctly Irish and unmistakably on-brand.
This Included:
Creative direction and environmental design across all three venues
Full end-to-end production management
On-brand styling and spatial design tailored to each venue's character
A surprise appearance from a majestic Irish Wolfhound, which quickly became the star of the day
The Impact:
Cohesive brand experience delivered across three distinct venues in VIC and NSW
Strong venue partner engagement
A repeatable activation framework for future seasonal and occasion-led campaigns
Services Delivered:
Creative concepts
Production
Installation
Logistics
Graphic Design
Photography
