HENDRICK’S GIN - VERANDAH BAR ACTIVATION
Kreate partnered with Hendrick’s Gin to reimagine the Verandah Precinct in Sydney’s CBD as a fully immersive Hendrick’s Spritz experience in the two months leading into the Melbourne Cup.
Over two months, visitors were invited to stop, sip and soak up the playful charm of the Hendrick’s Gin.
The takeover featured bespoke bar signage, a tailored Hendrick’s Spritz menu, vibrant floral backdrops and striking window decals. At its heart stood the iconic Hendrick’s bathtub bar, serving exclusive Spritz cocktails and creating the perfect social moment. Every element reflected Hendrick’s curious personality, encouraging engagement and leaving a lasting impression on guests.
The result was a visually striking and brought Hendrick’s to life during the spring racing season.
Services Delivered:
Creative concepts
Production
Installation
Logistics
Venue Liaison
