mp district precinct launch - pr, social media & content management
Kreate were briefed to manage the Marketing and Communications for the exciting launch of MP District. A brand-new precinct, MP District transforms Sydney’s most iconic civic centre – Martin Place, into a vibrant cultural corridor.
Kreate developed a clear Communications approach for the MP District launch, establishing the foundations for the first three months and ensuring all activity aligned with the precinct’s strategic goals.
As part of the campaign, Kreate launched MP District’s social media channels, creating feed posts, Instagram Reels and Stories and worked with MP District to develop website copy as part of the launch phase.
From a PR and media perspective, we worked with MP District to host a famil event for media, influencers, stakeholders and KOLs, developed a targeted media release and managed outreach to key contacts.
The campaign delivered strong results, securing an exclusive in Time Out, along with features in Sydney Travel Guide, Delicious, and the Sunday Telegraph, and establishing a strong foundation for MP District’s communications moving forward.
Services Delivered:
PR and Communications Strategy
Social Media Strategy
Website Updates
Copywriting
Media Outreach
Launch Event
Guestlist Strategy
Influencer Outreach
Hosting
