Kreate worked with Crown Melbourne and Mischa Tropp to launch his brand new 160 seat Bengali-inspired Indian restaurant and bar to media and customers.

As part of Kreate’s ongoing work with the Renascence Group, we were briefed to announce that Executive Chef Alejandro Saravia would open not one, but two new venues in Melbourne CBD!

Throughout June and July 2024, Kreate was thrilled to deliver PR support for THE LUME Melbourne’s ‘Da Vinci Remixed,’ a series of Thursday night live music events held on July 4th and 11th celebrating their best-selling exhibition, Leonardo Da Vinci – 500 Years of Genius.

THIS August, the Kreate team had the pleasure of launching THIS! Is Kingston, a new destination campaign for the City of Kingston. Whilst our Communications team is delivering PR and Content, our Experiential team delivered an incredible launch event.

When globally renowned Chinese tea brand HEYTEA launched its first ever store in Sydney, Kreate delivered a strategic PR and Communications plan to attract attention!

When the long-awaited opening of Executive Chef Alejandro Saravia’s Morena Sydney arrived in April 2024, Kreate was deeply involved to make a huge noise! With a strategy encompassing media outreach, multiple events and industry engagement, Kreate delivered!

What goes better than Easter and chocolate? Easter and Choc-Hazelnut goodness from Bonne Maman infused into delicious pastries! Kreate brought iconic Melbourne bakery Callé together with Bonne Maman to bring this to life!

When iconic independent Brewer Brick Lane Brewing launched their two-storey celebration of beer and local food, Kreate were delighted to manage the PR and communications for the launch. Located at Queen Victoria Market above their existing taproom, the full venue launched in late 2023.

Every year, Fed Square’s team up the ante with their summer program, jam packed with free events and activities! As part of our ongoing work, Kreate delivered an integrated and creative PR and Comms plan to shout about Summer at the Square!

Kreate has a long standing relationship with Melbourne Chef Mischa Tropp and in 2023, when Mischa put down permanent roots at his 20 seat Collingwood venue ‘Toddy Shop by Marthanden Hotel’ he trusted us to deliver his PR and Media strategy.

With our specialised knowledge in telling destination stories, Kreate has been the proud partner of Hume City Council’s destination marketing activities through social media and content for two years.

In 2023, Public House Management Group in partnership with Coombes Property Group briefed Kreate to help them tell the story of their first hospitality venue together to Sydney’s media and industry.

With a long term relationship between Kreate and Melbourne Chef Alejandro Saravia in place, he trusted Kreate to announce his latest venture to media - a Latin-American fine dining restaurant, opening in Sydney’s Martin Place!

Barkly Square, the Brunswick retail icon, affectionately known to locals as ‘Sparkly Bear’, celebrated its 40th Birthday in 2022 and to celebrate this significant milestone we curated an event program to engage the local community and retailers.

It was a pleasure to partner with West Hotel to launch ‘Spring into Solander’ throughout spring 2023. The campaign saw the hotel’s restaurant, Solander Dining and Bar, transform into a spring oasis with stunning florals and greenery and a lush high tea.

Innovative restaurant discovery platform First Table’s last Australian city stop was Melbourne and to launch they wanted to ensure that their media and industry intro into Australia’s gastronomical capital was executed perfectly!

C’est bon! Celebrating la joie de vivre Française - So Frenchy, So Chic is Australia’s pre-eminent French Music festival and Australia’s poshest picnic!

Moutai, the world’s most revered spirit, opened its first Boutique and tasting space in Melbourne in August 2023. Kreate were entrusted to deliver consumer and industry PR and a media launch event to announce this exciting opening!

Fed Square is at the civic, cultural and community heart of Melbourne and Kreate is proud to handle the destination’s PR and Communications on an ongoing basis. In 2023, the Autumn/Winter program was jam packed with events and activities to tell the world about!

Farmer's Daughters is an innovative dining concept from Melbourne powerhouse Chef Alejandro Saravia, offering delicious, Gippsland-sourced food and drink. Kreate helped launch the applauded and now hatted 3-story dining and grazing destination in the heart of Collins Street.