KOLKATA CRICKET CLUB - LAUNCH PR AND MEDIA RELATIONS
Having worked with Melbourne-based Chef Mischa Tropp (Toddy Shop) for a number of years, it was a delight to be re-appointed by Mischa and Crown Melbourne to help them launch Kolkata Cricket Club - a 160 seat Indian restaurant and sports bar at Crown Melbourne.
The now Hatted Kolkata Cricket Club is inspired by the old school Bengali cricket clubs and members bars in India and brings you a combination of nostalgic charm and modern hospitality providing two distinct dining areas to choose from - The Sports Bar and the KCC Dining Room.
The menu is accompanied by an extensive wine list featuring Australian-Indian wine producers including Red Hill's Avani Wines.
As part of our remit, Kreate worked with Mischa and Crown to launch the venue to media with a detailed media outreach strategy. Our two phase approach included a pre-opening announcement securing coverage with major Food and LIfestyle publishers, followed by additional phases to drive guests into the venue.
Our team hosted a booked out Media and Influencer dinner in February to round out the opening strategy.
Coverage included Good Food, Broadsheet, Time Out, Concrete Playground, Herald Sun, Australian Gourmet Traveller and the Indian Sun.
Services Delivered:
Media Strategy
Media Outreach
Press Office
Influencer Outreach
Industry Outreach
Event Concept
Event hosting
Coverage Highlights:
Good Food
Broadsheet
Time Out
Concrete Playground
Gourmet Traveller
