hilton sydney glass brasserie - venue relaunch pr
When Hilton Sydney relaunched the iconic Glass Brasserie in 2025, they called on Kreate to deliver a creative media outreach and PR campaign alongside a carefully curated media launch event.
From January to April 2025, Kreate supported with the relaunch of Glass Brasserie; one of Sydney’s most iconic dining destinations located in Hilton Sydney.
This came with the promotion of Natalie Murphy to Head Chef at the start of the year. Murphy’s new menu showcases Australia's finest seasonal and fresh produce with a modern approach to dining.
The relaunch of Glass Brasserie generated strong cut-through, delivering over 25 media hits with a total reach of 1.6 million, 40+ social hits reaching more than 600,000, and hosting 45+ media, influencers and key opinion leaders to drive renewed visibility for one of Sydney’s most iconic dining destinations.
In addition, Kreate also supported with media partnership management, developing media materials and KOL/influencer strategy and engagement, invites and on-the-ground hosting of attendees.
Services Delivered:
PR Strategy
Media Outreach
Media Partnerships
Photoshoot management
Influencer Strategy
Influencer Outreach
Guestlist Strategy
Hosting
