WHAT WE’VE BEEN UP TO lately
AKT LONDON - CONTENT SAMPLING
To support the launch of AKT’s high-performance, natural deodorant in Australia, they came to Kreate to create an activation that would not only get the product into people’s hands but also generate engaging, shareable social content.
HILTON AUSTRALASIA - SIP SOCIETY - CREATIVE CAMPAIGNs
Hilton Australasia’s Food & Beverage teams needed a smarter, simpler way to market their bars and beverage experiences, without adding pressure to already busy teams. To help combat this challenge, Kreate partnered with Hilton Australasia to bring Sip Society to life. A flexible creative platform designed to celebrate the artistry, creativity and flair of Hilton bartenders across the region.
WEST HOTEL - SPRING INTO STYLE - PR AND MEDIA RELATIONS
Kreate were delighted to partner with West Hotel to launch Spring Into Style, an exciting campaign unveiling two limited-time experiences celebrating fashion, food and culture.
FUNDAY - SYDNEY ROYAL Easter show - brand activation
We brought FUNDAY Natural Sweets to life with a vibrant 12-day brand activation that blended product sampling, on-site sales, exclusive merchandise, and a limited-time competition to drive engagement. From concept through to execution, we managed every element of the project - including staffing, logistics, and full bump in/out.
HENDRICK’S GIN - HYATT REGENCY ACTIVATION
For Mother’s Day, Kreate delivered a Hendrick’s Gin takeover across two bars at Hyatt Regency Sydney, creating a considered, brand-led experience within a premium hotel setting.
HILTON AUSTRALASIA - BURGER MONTH - CREATIVE CAMPAIGN
Kreate were briefed by Hilton to develop a F&B campaign to roll out across Australasia, the end-to-end creative objective was to drive visitation and revenue into hotel F&B outlets.
Dash Water x Melbourne Fashion Festival
Every year, Fashion takes hold of Melbourne for Melbourne Fashion Festival (MFF)- or ‘Fashion Christmas!’ as Melissa Singer from The Age labels it! And for MFF in 2024, Dash Water returned as a major partner and invited Kreate to bring their sponsorship to life again.
YARRA VALLEY WATER - INTEGRATED CAMPAIGN
Kreate were briefed by Yarra Valley water to deliver an integrated Experiential and Social Content campaign to educate and encourage customers about drinking Yarra Valley Water tap water!
hilton sydney glass brasserie - venue relaunch pr
When the iconic Hilton Sydney relaunched their Glass Brasserie in 2025, they called on Kreate to deliver a creative media outreach campaign and launch event.
software - skin care sampling activation at coogee beach
We brought the Light-weight Armour for Sun Safe Skin campaign to life with a high-impact beach activation at Coogee Beach. Designed to deliver an unforgettable brand experience, our team led the end-to-end execution—from creative concept development to on-ground logistics and management.
HENDRICK’S GIN - VERANDAH BAR ACTIVATION
Kreate transformed the Verandah Precinct in Sydney's CBD into a Hendrick’s Spritz experience which ran for two months in the lead up to the Melbourne Cup. The takeover featured, bespoke bar signage, a tailored Hendrick’s Spritz menu, vibrant floral backdrops, and striking window decals. At its heart stood the iconic Hendrick’s bathtub bar, serving exclusive Spritz cocktails and capturing the brand’s signature charm.
the star sydney - tokyo tastemakers
We transformed The Star Sydney’s Harvest Buffet into Tokyo Tastemakers, creating an immersive experience which transported diners and guests to the beauty of Japanese culture!
Morena Sydney - opening PR & LAUNCH EVENTS
When the long-awaited opening of Executive Chef Alejandro Saravia’s Morena Sydney arrived in April 2024, Kreate was deeply involved to make a huge noise! With a strategy encompassing media outreach, multiple events and industry engagement, Kreate delivered!
Bonne Maman x Calle Bakery colab
What goes better than Easter and chocolate? Easter and Choc-Hazelnut goodness from Bonne Maman infused into delicious pastries! Kreate brought iconic Melbourne bakery Callé together with Bonne Maman to bring this to life!
Glenfiddich - Black bar and Grill activation
Kreate were engaged to create a premium venue takeover to pair Glenfiddich Whisky with Sydney’s Black Bar and Grill.
Dash Water - Content Activation
When DASH Water wanted to launch their new Lime flavour in Sydney, they came to Kreate to come up with a creative and engaging way to both get people tasting the delicious DASH Lime but also stir up some viral social content.
Peroni Capri - Watson’s bay hotel activation
When Carlton & United Breweries wanted to invite Australians to escape to the Italian coast with the launch of their Peroni Nastro Azzurro Stile Capri, they paired up with Laundy Hotels to engage Kreate to bring this invitation to life at Sydney’s iconic Watson’s Bay Boutique Hotel.
Bonne Maman - Hazelnut Chocolate Spread Launch activation
Legendary French condiment brand Bonne Maman is well known for its irresistible jams, but in 2023 launched their all-new hazelnut chocolate spread into Australia. Kreate was briefed to create a launch campaign to celebrate this delicieux news!
Barkly Square - 40th Birthday event
Barkly Square, the Brunswick retail icon, affectionately known to locals as ‘Sparkly Bear’, celebrated its 40th Birthday in 2022 and to celebrate this significant milestone we curated an event program to engage the local community and retailers.
De Kuyper - Christmas Cocktail Bar activation
In the lead up to Christmas 2023, Kreate delivered a Christmas Cocktail Bar in Dan Murphy’s stores across Australia to celebrate De Kuyper Schnapps!