WHAT WE’VE BEEN UP TO lately
TULLAMORE D.E.W. X ST. PATRICK’S DAY VENUE TAKEOVERS
Tullamore D.E.W. - one of Ireland's most beloved whiskeys - needed to own St. Patrick's Day in a meaningful, memorable way.
AKT LONDON - CONTENT SAMPLING
To support the launch of AKT’s high-performance, natural deodorant in Australia, they came to Kreate to create an activation that would not only get the product into people’s hands but also generate engaging, shareable social content.
HILTON AUSTRALASIA - SIP SOCIETY - CREATIVE CAMPAIGNs
Hilton Australasia’s Food & Beverage teams needed a smarter, simpler way to market their bars and beverage experiences, without adding pressure to already busy teams. To help combat this challenge, Kreate partnered with Hilton Australasia to bring Sip Society to life. A flexible creative platform designed to celebrate the artistry, creativity and flair of Hilton bartenders across the region.
WICKS PLACE (TOGA GOUP) - FESTIVUS CHRISTMAS MARKET
Kreate partnered with Wicks Place, a newly developed mixed-use precinct in Marrickville, to drive community engagement and increase public visitation through a strategic activation program.
De Kuyper Winter Domes - InterContinental Sydney Double Bay and Crystalbrook Kingsley newcastle
Kreate transformed the InterContinental Hotel Double Bay into a cosy, elegant winter escape for DeKuyper, turning the lounge, bar, and three custom domes into a Winter Wonderland.
PROSECCO DOC X CIBARIA & CAVALLINO - VENUE TAKEOVERS
On behalf of the Italian Chamber of Commerce and Prosecco DOC, Kreate brought a taste of Italy to life through two immersive venue takeovers at Cibaria and Cavallino. Each restaurant was transformed into a vibrant celebration of La Dolce Vita, where guests were invited to savour the full flavours of Prosecco DOC. From elegant styling and curated menus to a warm, authentic atmosphere, the activations captured the essence of Italian hospitality and showcased Prosecco DOC as the sparkling heart of every memorable moment.
BING LEE - ‘Home Cafe’
Bing Lee engaged Kreate to create a festive retail experience that brought coffee to life during the busiest shopping season of the year. The brief was clear: showcase Bing Lee’s coffee machines, drive shopper engagement, and deliver a memorable experience during the Christmas and Black Friday period.
WEST HOTEL - SPRING INTO STYLE - PR AND MEDIA RELATIONS
Kreate were delighted to partner with West Hotel to launch Spring Into Style, an exciting campaign unveiling two limited-time experiences celebrating fashion, food and culture.
FUNDAY - SYDNEY ROYAL Easter show - brand activation
We brought FUNDAY Natural Sweets to life with a vibrant 12-day brand activation that blended product sampling, on-site sales, exclusive merchandise, and a limited-time competition to drive engagement. From concept through to execution, we managed every element of the project - including staffing, logistics, and full bump in/out.
HENDRICK’S GIN - HYATT REGENCY ACTIVATION
For Mother’s Day, Kreate delivered a Hendrick’s Gin takeover across two bars at Hyatt Regency Sydney, creating a considered, brand-led experience within a premium hotel setting.
HILTON AUSTRALASIA - BURGER MONTH - CREATIVE CAMPAIGN
Kreate were briefed by Hilton to develop a F&B campaign to roll out across Australasia, the end-to-end creative objective was to drive visitation and revenue into hotel F&B outlets.
Dash Water x Melbourne Fashion Festival
Every year, Fashion takes hold of Melbourne for Melbourne Fashion Festival (MFF)- or ‘Fashion Christmas!’ as Melissa Singer from The Age labels it! And for MFF in 2024, Dash Water returned as a major partner and invited Kreate to bring their sponsorship to life again.
YARRA VALLEY WATER - INTEGRATED CAMPAIGN
Kreate were briefed by Yarra Valley water to deliver an integrated Experiential and Social Content campaign to educate and encourage customers about drinking Yarra Valley Water tap water!
hilton sydney glass brasserie - venue relaunch pr
When the iconic Hilton Sydney relaunched their Glass Brasserie in 2025, they called on Kreate to deliver a creative media outreach campaign and launch event.
KINGSTON - CHEERS TO 30 YEARS! - CREATIVE STRATEGY AND CONTENT PRODUCTION
Kreate was thrilled to partner with the City of Kingston to launch the ‘Cheers to 30 Years of Kingston’ campaign, celebrating the town’s rich history and vibrant community spirit. Our comprehensive campaign highlighted the unique stories of local community members, showcasing their contributions to Kingston’s development and culture.
software - skin care sampling activation at coogee beach
We brought the Light-weight Armour for Sun Safe Skin campaign to life with a high-impact beach activation at Coogee Beach. Designed to deliver an unforgettable brand experience, our team led the end-to-end execution—from creative concept development to on-ground logistics and management.
HENDRICK’S GIN - VERANDAH BAR ACTIVATION
Kreate transformed the Verandah Precinct in Sydney's CBD into a Hendrick’s Spritz experience which ran for two months in the lead up to the Melbourne Cup. The takeover featured, bespoke bar signage, a tailored Hendrick’s Spritz menu, vibrant floral backdrops, and striking window decals. At its heart stood the iconic Hendrick’s bathtub bar, serving exclusive Spritz cocktails and capturing the brand’s signature charm.
the star sydney - tokyo tastemakers
We transformed The Star Sydney’s Harvest Buffet into Tokyo Tastemakers, creating an immersive experience which transported diners and guests to the beauty of Japanese culture!
Morena Sydney - opening PR & LAUNCH EVENTS
When the long-awaited opening of Executive Chef Alejandro Saravia’s Morena Sydney arrived in April 2024, Kreate was deeply involved to make a huge noise! With a strategy encompassing media outreach, multiple events and industry engagement, Kreate delivered!
Bonne Maman x Calle Bakery colab
What goes better than Easter and chocolate? Easter and Choc-Hazelnut goodness from Bonne Maman infused into delicious pastries! Kreate brought iconic Melbourne bakery Callé together with Bonne Maman to bring this to life!