YARRA VALLEY WATER - INTEGRATED CAMPAIGN
Kreate were briefed by Yarra Valley water to deliver an integrated Experiential and Social Content campaign to educate and encourage customers about drinking Yarra Valley Water tap water!
To bring the activation to life and create a face-to-face experience, Kreate popped up at community events over the summer. We developed the creative concept and managed all planning, logistics, and on-ground execution. The activation featured interactive stations, a tap water refill van and knowledgeable brand ambassadors who helped bring key messages to life in an accessible and relatable way.
To help amplify the tap water message, Kreate developed a series of content pieces spanning across HIFI and LOWFI outputs. This included end-to-end production from ideation and casting to script and location.
Services Delivered:
Creative Concept
Content Production
Staffing
Photoshoot management
Videoshoot management
Planning
Staffing
Brand Activation
Production
Logistics
