THE PILLARS X HENDRICK’S GIN AND GLENFIDDICH
The Context:
The Pillars Launch event was the moment for Hendrick's Gin and Glenfiddich to show up properly. Not just a branded stand or a logo on a napkin - a full venue takeover that felt considered, immersive and true to what each brand actually stands for.
The challenge: two very different spirits, one space.
The Objectives:
Take over the venue for both Hendrick's and Glenfiddich with distinct, ownable environments
Give real estate to both the Hendrick's Original and Another Hendrick's expressions
Create something premium and refined for Glenfiddich in the Great Room
Build in a moment worth photographing
Make sure nothing felt generic
Our Approach:
Kreate built two distinct brand worlds within one event, each with its own visual language, atmosphere, and sensory cues.
For Hendrick's Gin, the design was rooted in flavour. Roses and cucumbers defined the world of Hendrick's Original, while Another Hendrick's was brought to life through the warmth of oranges and the delicacy of white orange blossom. Strategic bar blocking and curated styling ensured both expressions were celebrated on their own terms. A bespoke photo moment was woven into the space, giving the brand a life beyond the room.
The Great Room told a different story. Here, Kreate created a refined and considered environment for Glenfiddich - statement florals, premium bottle glorifiers, and impactful bar displays that spoke to the brand's heritage and prestige.
The Impact:
A venue that felt like two distinct worlds, not one cluttered space
Guests who engaged
Bar presence that influenced what people were actually ordering
Two brand partners who left happy
A framework we can build on for the next one
Services Delivered:
Creative concepts
Production
Installation
Logistics
Graphic Design
