BING LEE - BRAND ACTIVATION AT RHODES WATERSIDE SHOPPING CENTRE
Bing Lee engaged Kreate with a last-minute retail opportunity - The brief: to take over a vacant cafe in the middle of Rhodes Shopping Centre, creating a demonstration space for their suppliers to demonstrate their range of products in the lead up to Black Friday and Christmas Shopping.
Kreate developed the Bing Lee ‘Home Café’ concept, a playful yet premium café takeover designed to inspire shoppers to bring the café experience into their own homes with Bing Lee’s extensive range of coffee machines.
The creative direction was developed to resemble a festive gingerbread house, which gave the activation cut-through in a busy retail environment in the midst of Black Friday and Christmas shopping periods.
On-site, our staffing team ran product demonstrations and offered coffee samples from a range of machines from the likes of Ninja & Breville.
Services Delivered:
Creative Concept
Graphic Design
Project Management
Logistics and Production
Brand Ambassadors
Product Demonstrators
Product Sampling
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