KINGSTON - CHEERS TO 30 YEARS! - CREATIVE STRATEGY AND CONTENT PRODUCTION
Kreate was thrilled to partner with the City of Kingston to launch the ‘Cheers to 30 Years of Kingston’ campaign, celebrating the town’s rich history and vibrant community spirit. Our comprehensive campaign highlighted the unique stories of local community members, showcasing their contributions to Kingston’s development and culture.
Kreate spearheaded the creative execution, including campaign idea, artistic direction and design, copywriting, photography, videography and production. We crafted a multi-platform digital campaign that included engaging Instagram Stories, carousel posts featuring key moments from each interview, and dynamic Instagram Reels allowing interviewees to share their stories in their own words.
Written content from these interviews was also published on the Kingston Your Say website to encourage further community participation. Features also made the local print titles and Kreate assisted with design support here too.
Our approach not only celebrated Kingston's legacy but also inspired residents to share their own narratives, fostering a sense of belonging and pride within the community. The campaign's success reflects our commitment to capturing and amplifying local voices, making Kingston’s 30th anniversary truly memorable.
Services Delivered:
Campaign Concept
Art Direction and Design
Copywriting
Photography
Videography and Production
Social Media Content
