kewpie mayo - mass sampling

We love working with agency partners to roll out exciting campaigns! To bring the delicious KEWPIE mayo to the streets, we worked with Media 33 and Oriental Merchant to roll out this mass sampling campaign.

KEWPIE were keen to get their brand in the hands of consumers and focused this with sample sachets of their brand new Japanese dressings and cult favourite KEWPIE Mayo.

 Over two weeks and 16 pop-up sessions, our Brand Ambassadors handed out samples across 10 locations in two of Victoria’s major railway stations and throughout targeted Westfield Centres in NSW and VIC.

The sampling was a huge success with 120,000 samples handed out to keen consumers - that’s 60,000 in each state!

What we do:

Roadshow Planning
Asset Production
Roadshow mapping
Staffing
Staff Management
Reporting
Logistics and Storage